Collective Bias Sale to Inmar Advised by GCA
We are pleased to announce that our client, Collective Bias, Inc., has been acquired by Inmar, Inc. The transaction expands the companies’ capabilities for connecting brands with consumers to drive in-store sales and enhance focus on campaign measurement and analytics. Financial terms of the transaction will not be disclosed.
GCA acted as exclusive financial advisor to Collective Bias in connection with this transaction.
About Collective Bias
Collective Bias is a leading provider of targeted social influence advertising solutions to help global brands drive traffic and sales at a specific retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. For more information, visit www.collectivebias.com.
Inmar is a leader developer and operator of intelligent commerce networks. Its platforms enable commerce online and offline, generate meaningful data, and offer managers actionable analytics and execution with real-time visibility. For more information, visit www.inmar.com.