GCA Advises Adaptly on Its Sale to Accenture
Adaptly enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms including Amazon, Facebook, Google, Instagram and Snapchat.
Upon completion of the acquisition, Adaptly will become part of Accenture Interactive Operations, the global managed service marketing arm of Accenture Interactive. Adaptly’s digital media services will specifically support Accenture Interactive’s ability to activate, optimize and measure media cross-platform and help advertisers drive superior business outcomes.
GCA acted as exclusive financial advisor to Adaptly on this transaction. The terms of the transaction have not been disclosed.
GCA is a global investment bank that provides strategic M&A and capital markets advisory services to growth companies and market leaders. The firm offers worldwide coverage with over 400 professionals in 18 offices across America, Asia and Europe. Built by the people that run the business, GCA is a firm of experts who focus on deals that require commitment, original perspective, skill and exceptional networks. Learn more at www.gcaglobal.com.