November 28, 2017 | Announcements

GCA Advises Bazaarvoice on Its Sale to Marlin Equity Partners

GCA is pleased to announce that our client Bazaarvoice, a provider of consumer-generated content, advertising and personalization solutions, has entered into a definitive agreement to be acquired by entities affiliated with the global investment firm Marlin Equity Partners. This deal represents GCA's 24th software transaction since the start of 2017.

Bazaarvoice Inc. (NASDAQ: BV) helps brands and retailers extend their reach and win consumers with content they trust. Each month in the Bazaarvoice Network, more than half a billion consumers view and share authentic consumer-generated content, including ratings, reviews and curated visual content. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable targeted advertising and personalization solutions.

Under the terms of the agreement, Marlin will acquire Bazaarvoice for $5.50 per share in cash for a total value of approximately $521 million. Upon completion of the transaction, Bazaarvoice will become a privately-held company.

According to a quote issued by Gene Austin, Bazaarvoice’s Chief Executive Officer and President, in a press release filed by the Company on November 27, 2017, “We are pleased to announce this transaction which enables our stockholders to realize immediate cash value at a premium and provides Bazaarvoice with the operational flexibility it needs to continue its strategic vision.”

GCA acted as exclusive financial advisor to Bazaarvoice in connection with this transaction.

About GCA
GCA is a premier global investment bank serving a broad client base through a range of advisory services including mergers and acquisitions, debt and equity capital markets, private funds, restructuring, and asset management. GCA is a global advisor providing insightful advice and is focused on building long-term relationships based on trust. GCA delivers deep expertise in many key industries and has a particular focus in Technology, Software, Media, Digital Media, Communications, Industrials and Industrial Technology, Healthcare, Financial Institutions, FinTech and Business Services. GCA has teams of highly experienced bankers in San Francisco, New York, Tokyo, Frankfurt, London, Manchester, Milan, Mumbai, Munich, New Delhi, Osaka, Shanghai, Singapore, Tel Aviv and Zurich. For more information, visit

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