July 20, 2017 | Announcements

GCA Advises Bitly Inc. on Its $63 Million Growth Investment From Spectrum Equity

We are pleased to announce that our client, Bitly Inc., the world’s first link management platform, has received a $63 million investment from Spectrum Equity, a leading growth equity firm. This marks GCA’s 16th transaction in the software and digital media sectors since the start of 2017.

Businesses use Bitly’s intelligent links to gain greater transparency, control and data ownership across diverse and fragmented user experiences. This partnership with Spectrum, experienced builders of SaaS companies like Ancestry.com, SurveyMonkey, Lucid Software, and lynda.com, will help the company expand its link management capabilities from its strong foothold in enterprise marketing to an increasingly diverse set of customers and teams.

Mark Josephson, CEO of Bitly, said: “This deal with Spectrum underscores Bitly’s emergence as the leader of link management, a new category that connects the customer experience and insights across product lines and departments. We see a future where companies have more brand visibility in every channel, real time data access, and control over the customer journey because they have made link management a central part of all business units.”

John Lambros, Managing Director and Head of Digital Media at GCA said: “GCA has been active in both software and advertising/marketing technology sectors for over a decade. We have witnessed a dramatic increase in the use of data for brands, marketers and publishers as we enter the era of people-based marketing. The real-time analysis and utilization of first party data is central to this, and Bitly occupies a vital position at this important crossroads.”

GCA acted as exclusive financial advisor to Bitly in connection with this transaction.

About GCA
GCA is a premier global investment bank serving a broad client base through a range of advisory services including mergers and acquisitions, debt and equity capital markets, private funds, restructuring, and asset management. GCA is a global advisor providing insightful advice and is focused on building long-term relationships based on trust. GCA delivers deep expertise in many key industries and has a particular focus in Technology, Software, Media, Digital Media, Communications, Industrials and Industrial Technology, Healthcare, Financial Institutions, FinTech and Business Services. GCA has teams of highly experienced bankers in San Francisco, New York, Tokyo, Frankfurt, London, Manchester, Milan, Mumbai, Munich, New Delhi, Osaka, Shanghai, Singapore, Tel Aviv and Zurich. For more information, visit gcaglobal.com.

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