June 1, 2017 | Announcements

GCA Advises Brand Addition on Secondary Buyout by Management and Elysian Capital

We are pleased to announce that GCA acted as exclusive financial advisor to the shareholders of Brand Addition, a leading global service provider in the design, sourcing and distribution of promotional merchandise, on the sale by H.I.G. Capital to existing management and funds managed by private equity company Elysian Capital.

Headquartered in the UK, Brand Addition is a promotional services business serving large corporate clients across its offices in the US, Europe and Asia, predominantly in the automotive, engineering, health and beauty, consumer packaged goods, technology and financial services industries.

Following the carve-out from 4imprint in March 2012 supported by H.I.G. Capital, Brand Addition’s CEO Chris Lee and team worked to successfully reposition the business, increasing the range of services and geographic reach, as well as shifting the emphasis to an exclusive focus on large corporates under long-term contracts. The acquisition of St. Louis-based Gateway CDI in January 2016 followed new office openings in Turkey, Russia and China. Today, Brand Addition offers broad service delivery and global reach in what remains a highly fragmented industry.

Chris Lee commented: “Under H.I.G.’s ownership we have successfully internationalized the business, concluding two acquisitions; most recently entering our largest market in the US early last year. With Elysian, we believe we have a partner who can help us to continue our growth both in the UK and internationally. Elysian’s strong and consistent interest in the business and added value operating partner approach were very appealing and we look forward to the continuation of our growth with Elysian.”

This transaction marks GCA’s ninth media and business and tech-enabled services advisory transaction of 2017.


About GCA
GCA is a premier global investment bank serving a broad client base through a range of advisory services including mergers and acquisitions, debt and equity capital markets, private funds, restructuring, and asset management. GCA is a global advisor providing insightful advice and is focused on building long-term relationships based on trust. GCA delivers deep expertise in many key industries and has a particular focus in Technology, Software, Media, Digital Media, Communications, Industrials and Industrial Technology, Healthcare, Financial Institutions, FinTech and Business Services. GCA has teams of highly experienced bankers in San Francisco, New York, Tokyo, Frankfurt, London, Manchester, Milan, Mumbai, Munich, New Delhi, Osaka, Shanghai, Singapore, Tel Aviv and Zurich. For more information, visit gcaglobal.com.

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