March 1, 2018 | Announcements

GCA Advises Finanzen on Its Sale to Eli Global

GCA is pleased to announce that our client Finanzen Group (“Finanzen”), a leading European online marketplace for high-value consumer traffic in the insurance and financial services sectors, has agreed to be acquired by Eli Global (“Eli”), a federation of over 100 independent technology, insurance, financial services and healthcare portfolio companies in 18 countries. This acquisition represents our latest InsurTech transaction, having recently advised Asahi on its sale to Rakuten, RGI on its sale to Corsair Capital and ControlExpert on its strategic partnership with General Atlantic.

Headquartered in Berlin, Finanzen connects lead generators, such as online price comparison sites, with lead buyers, such as independent financial advisors and insurance agents. Finanzen’s online marketplace allows leads to be traded in real-time, bridging the gap between online insurance consumers and the offline sales organizations of European carriers and brokers. Additionally, the company acts as an online broker for certain insurance products.

Finanzen and its majority shareholder, BlackFin Capital Partners, sought a strategic partner with an international footprint and relevant InsurTech experience to accelerate the company’s growth.

Dirk Prössel, Finanzen’s CEO, commented: “We are pleased to have found such an experienced and suitable partner in Eli. Their strong global footprint can support the ongoing growth of our business model and our ambitious national and international goals.”

“Finanzen has done an impressive job creating a scalable technology platform poised to benefit from industry trends,” said George Luecke, global manager of Eli’s newly established insurance services portfolio and co-CEO of Global Bankers Insurance Group, which represents Eli’s life and annuity carrier division. “We look forward to a long-term future with the company and its talented team.”

About GCA
GCA is a global investment bank that provides strategic M&A, capital markets and private funds advisory services to growth companies and market leaders. The firm offers worldwide coverage with over 400 professionals in 18 offices across America, Asia and Europe. Built by the people that run the business, GCA is a firm of experts who focus on deals that require commitment, original perspective, skill and exceptional networks. Learn more at

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