August 28, 2018 | Announcements

GCA Advises FuelsPricing on Its Strategic Agreement with PDI

GCA acted as exclusive financial advisor to FuelsPricing, the leading independent provider and integrator of retail and wholesale fuel pricing software solutions, on its strategic agreement with Professional Datasolutions Inc. (“PDI”), a Genstar Capital and TA Associates portfolio company.

Founded in 1990 by its current CEO, Mark Scanlon, FuelsPricing began as a custom solution for Esso UK to support the market-changing “PriceWatch Campaign”. After significant development to build this solution into a broader commercial offering, FuelsPricing rapidly grew to become a corporate standard for fuel pricing by automating the key aspects of pricing both retail and wholesale fuel sales. FuelsPricing has experience providing analysis and pricing for more than 35,000 retail service stations and over 100,000 business-to-business shipping locations for petroleum wholesalers. It services customers in over 50 countries ranging from independent retailers to large multinational integrated oil companies.

PDI is a leading global provider of enterprise software solutions to the convenience retail, wholesale petroleum and logistics industries. It helps convenience store retailers and petroleum wholesale marketers worldwide thrive in a digital economy with enterprise management software. Over 1,500 customers operating more than 200,000 locations trust PDI to optimize their entire operations, whether they are a single site, multisite, dealer or a franchise operator. PDI’s enterprise software, wholesale and logistics management software solutions and retail back office systems have been designed around the evolving needs of customers for more than 35 years.

FuelsPricing is highly complementary to PDI’s Enterprise software platform and provides PDI with nearly three decades of expertise in the complex field of fuel pricing forecasting and optimization.

Mark Scanlon, founder and CEO of FuelsPricing, said: “We are delighted to reach a strategic agreement with PDI. PDI’s focus on innovation, global reach, industry expertise, and reputation for excellent customer service and employee engagement align seamlessly with FuelsPricing’s long-term goals and evolution. ”

Jimmy Frangis, CEO of PDI, said: “We are excited to add the FuelsPricing solutions to PDI’s software platform. FuelsPricing was an early innovator in designing pricing systems and algorithms that have since become the price optimization engine of choice for many of the world’s most successful fuel operators. The addition of FuelsPricing allows PDI to extend its leadership in the global fuel industry to front end systems, helping our customers optimize and drive revenue and margin to improve overall business performance.”

This strategic agreement represents GCA’s latest in the tech-enabled services space, as we recently advised Risk International on its sale to BV Investment Partners, FieldEdge on its sale to Advent International and WorkMarket on its sale to ADP.

About GCA
GCA is a global investment bank that provides strategic M&A, capital markets and private funds advisory services to growth companies and market leaders. The firm offers worldwide coverage with over 400 professionals in 18 offices across America, Asia and Europe. Built by the people that run the business, GCA is a firm of experts who focus on deals that require commitment, original perspective, skill and exceptional networks. Learn more at

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