Joshua Wepman Presents at AdExchanger's Programmatic I/O Conference
In his presentation “Not Your Regularly Scheduled Program: The Changing TV Landscape”, Josh discusses the TV advertising market. He answers questions such as: Who are the big and small players to watch? What are the new distribution models? What lessons learned from digital should we watch out for now with the rise of connected and addressable TV? And finally, which technologies are investors most enthusiastic about?
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Some of Josh’s insights:
“The content creators are now able to build relationships with an audience. And they can do it at a fraction of the price overall than what we as consumers paid in the past…[this is why] the direct-to-consumer model is taking hold. And if you look at the subscriber numbers, they’ve more than doubled the number of subscribers in just three years.”
“With audiences spending more time consuming content on digital platforms, and with programmatic becoming much more in vogue with most advertisers – we’re used to buying media that way on digital and now want to do that on TV – we’re seeing some changes in the TV market as it looks a lot more like the digital market. And like the digital market, targeting is important…Marketers, as they move to TV with digital as a mindset would like to have some of that similar targeting.”
“There is opportunity for the technology platforms. Historically, the technology platform has been separate – you had the TV-focused businesses and the digital-focused businesses. Today, those two silos are coming together.”