December 8, 2016 | Announcements

Operative Media Sale to SintecMedia Advised by GCA

We are pleased to announce that our client, Operative Media, Inc. (“Operative”), has entered into a definitive agreement to be acquired by SintecMedia, a portfolio company of Francisco Partners. Operative provides a leading SaaS-based platform that maximizes advertising revenue and drives efficiencies for media companies. The Company’s solutions bring together the business processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue across multiple advertising products and channels. The combination of Operative and SintecMedia, which Francisco Partners acquired earlier this year, will create the largest SaaS-based TV and digital advertising management offering for media companies globally.

GCA acted as exclusive financial advisor to Operative in connection with this transaction.
About Operative Media
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, includes NBCUniversal, Meredith, Refinery29, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, VICE Media, Vox, and Cox. For more information, visit

About SintecMedia
SintecMedia is the preferred broadcast management software partner for over 300 of the world’s top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Start India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 850+ employees in 12 offices around the world and processes more than $33 billion in advertising revenue for the best-known companies in the industry. For more information, visit

About Francisco Partners
Francisco Partners is a leading global private equity firm, which specializes in investments in technology businesses. Since its launch over 15 years ago, Francisco Partners has raised approximately $10 billion in capital and invested in more than 150 technology companies, making it one of the most active and longstanding investors in the technology industry. The firm invests in opportunities where the firm’s deep sectoral knowledge and operational expertise can help companies realize their full potential. For more information, visit


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