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With a general “return to life” underway as the vaccine roll-out continues we are seeing many behaviors that consumers learned over the past year have carried over due to preference and convenience rather than necessity

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A Spotlight on the Marketplace: Q1 2021 Marketplace & E-commerce Review

Contact: John F Lambros

EXECUTIVE SUMMARY

Marketplace & E-commerce Sector Wrap-Up

»  2021 has picked up where 2020 ended – it is a prolific time for marketplace and e-commerce companies

‒ With a general “return to life” underway as the vaccine roll-out continues we are seeing many behaviors that consumers learned over the past year have carried over due to preference and convenience rather than necessity

‒ While social distancing is relaxing, new behaviors like online groceries, alcohol and pet food orders, home improvement and even types of online travel (i.e. RVs, vacation home rentals) are here to stay

»  The momentum in the IPO market continued into 2021 from its hot pace in 2020 with Q1 IPOs including ThredUp, Poshmark, Deliveroo, and Coupang

‒ Major marketplace IPOs are on the near horizon with Instacart and Flipkart expected in 2021 and ZipRecruiter and Zomato having already filed

»  12 significant M&A transactions across the segment have taken place thus far in 2021 including:

Vacasa’s acquisition of GCA client TurnKey

Uber’s acquisition of alcohol marketplace Drizly for $1.1Bn

»     Massive financing rounds supporting companies that thrived during 2020 have continued, including for private funding leaders:

Fanatics raised $320MM led by Fidelity Investments

GoPuff raised $1.2Bn led by SoftBank

»  One of our favorite reports on the segment came out, Andreessen Horowitz’s Top 100 Marketplaces report covered many interesting trends that we highlight in this report including:

‒ The top 100 marketplaces as ranked by a16z; KPIs for marketplaces; trends and insights from the top 100

»  Our sector spotlight focuses on seven subsectors of the online marketplace ecosystem – Travel, Music, Food and Beverage, Retail, Education, Groceries, and Pets

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