Insights

The excitement around Addressable Video advertising continues to grow, with total spend in 2018 reaching $800M according to MAGNA. However, Linear TV advertising continues to dominate, through its ability to deliver lots of eyeballs at once. In 2018, spend on Linear TV advertising reached $63B, 96% of all TV spend, with OTT accounting for $2B (3%) of the total market.

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Sector Report: Digital Media | Internet | SaaS February 2019

DEAL DASHBOARD – Internet | Digital Media | SaaS

  • 2,940 financing transactions in 2018
  • $52.4 billion 2018 financing volume
    • Select financing transactions include:
      • Epic Games $1.25 billion financing
      • Instacart $600 million financing
      • Peloton $550 million financing
      • Getty Images $500 million financing
      • Letgo $500 million financing
      • Cambridge Mobile Telematics $500 million financing
      • Snowflake $450 million financing
      • Reddit $300 million financing
  • 90 M&A transactions in 2018
  • $83.9 billion 2018 M&A volume
    • Select M&A transactions include:
      • SAP acquisition of Qualtrics ($8.0 billion EV)
      • Nexstar Media Group acquisition of Tribune Media ($6.2 billion EV)
      • Adobe acquisition of Marketo ($4.8 billion EV)
      • SiriusXM acquisition of Pandora ($3.3 billion EV)
      • Vista Equity Partners acquisition of Apptio ($1.9 billion EV)
      • Vista Equity Partners acquisition of Mindbody ($1.8 billion EV)
      • Spotify acquisition of Anchor and Gimlet ($0.3 billion EV)
      • Viacom acquisition of Pluto TV ($0.3 billion EV)
  • IPO Pipeline
    • Internet / Digital Media / SaaS IPOs in Public Registration
      • PCI Media (Advertising)
        • PCI Media offers 3D animation, innovative visual effects, and digital content such as short themed branded films, ads, and site specific presentations, providing attractive advertisements and visuals for promotion and branding purposes.
        • Initial Filing Date: 1/14/19
        • Initial Offering Amount: $17M
      • Super League Gaming (Interactive Media and Services)
        • Super League Gaming, Inc. operates an esports community and content platform.
        • Initial Filing Date: 1/4/19
        • Initial Offering Amount: $25M
  • Selected Recent Internet / Digital Media / SaaS transactions GCA advised on include:
    • ATTOM Data Solutions’ sale to Lovell Minnick Partners
    • Piano Series B preferred financing
    • Adaptly’s sale to Accenture
    • Datawatch’s sale to Altair
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