Insights
Primary buyers in the Landscaping & Lawn Care service market include Property Managers, Colleges & Universities, and Home Builders
Sector Snapshot: Landscaping and Lawn Care Service Software
LANDSCAPING & LAWN CARE SERVICE SOFTWARE MARKET OVERVIEW
This Landscaping & Lawn Care vertical focus first appeared as a sub-section of our August 2020 sector report – broadly covering all Asset Maintenance & Repair Software verticals – and has been updated through October 2020
MARKET OBSERVATIONS
- Primary buyers in the Landscaping & Lawn Care service market include Property Managers, Colleges & Universities, and Home Builders
- Commercial maintenance and general services equal 46.2% of total industry revenues
- Secondary buyers include residential property owners (households >$100k annual income); Residential maintenance and general services equal 35.9% of total industry revenues
- Low operational costs and seasonal labor have helped support profit margins
KEY SOFTWARE EVALUATION CRITERIA
- Target Market(s): Landscaping-specific software is generally applicable to both Commercial and Residential markets
- Demand: Strongest all-year demand among service orgs. in southern/warmer states (CA, FL, TX)
- Revenue Models: Subscription fee + variable (payments on consumer credit card processing volume)
- Customer Churn: This industry is largely composed of non-employers, or sole proprietors, accounting for more than three-quarters of all businesses; high churn at bottom of market offset by attractiveness of market size and aggregate sales volume
- Crossover Verticals: Pest Control, Snow Removal (eliminates seasonality), Pool, Roofing