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Primary buyers in the Landscaping & Lawn Care service market include Property Managers, Colleges & Universities, and Home Builders

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Sector Snapshot: Landscaping and Lawn Care Service Software

Contact: Glen Kruger

LANDSCAPING & LAWN CARE SERVICE SOFTWARE MARKET OVERVIEW

This Landscaping & Lawn Care vertical focus first appeared as a sub-section of our August 2020 sector report – broadly covering all Asset Maintenance & Repair Software verticals – and has been updated through October 2020

MARKET OBSERVATIONS

  • Primary buyers in the Landscaping & Lawn Care service market include Property Managers, Colleges & Universities, and Home Builders
  • Commercial maintenance and general services equal 46.2% of total industry revenues
  • Secondary buyers include residential property owners (households >$100k annual income); Residential maintenance and general services equal 35.9% of total industry revenues
  • Low operational costs and seasonal labor have helped support profit margins

KEY SOFTWARE EVALUATION CRITERIA

  • Target Market(s): Landscaping-specific software is generally applicable to both Commercial and Residential markets
  • Demand: Strongest all-year demand among service orgs. in southern/warmer states (CA, FL, TX)
  • Revenue Models: Subscription fee + variable (payments on consumer credit card processing volume)
  • Customer Churn: This industry is largely composed of non-employers, or sole proprietors, accounting for more than three-quarters of all businesses; high churn at bottom of market offset by attractiveness of market size and aggregate sales volume
  • Crossover Verticals: Pest Control, Snow Removal (eliminates seasonality), Pool, Roofing
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