Insights
Increasing consumer awareness about the harmful effects of the livestock industry on carbon emissions and global warming, a shift toward ESG and a desire to eat healthier are key factors responsible for the growing popularity of the alternate meat industry
Select Perspectives on Alternate Meat
EXECUTIVE SUMMARY
Trends & Drivers
- Alternate meat … plant-based meat … cultivated / cultured meat … alternate protein … is the next big revolution in food
- Increasing consumer awareness about the harmful effects of the livestock industry on carbon emissions and global warming, a shift toward ESG and a desire to eat healthier are key factors responsible for the growing popularity of the alternate meat industry
- The COVID pandemic has further provided a fillip to this industry as consumers look for healthier alternatives as a foil-against animal-borne diseases and a shift toward eco-friendly eating options
- While the US and Europe are at the forefront, the alternate meats revolution is fast gaining traction in Asia and Australia
- Globally, there is already significant involvement from accelerators, PEs / VCs and corporates, and we expect many more consumer-, food- and ESG-focused investment pools to start evaluating and investing in alternate meat brands and companies across the value chain