GCA becomes part of Houlihan Lokey

Greger Larson

Managing Director

Office Address

GCA Altium
64 Sloane Street
London SW1X 9SH
United Kingdom

O: +44 207 290 8130


Digital Media and Media

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Greger has more than two decades of experience in the broadcasting industry, advising companies in the broadcast and entertainment sector with a strong focus on TV broadcasters, TV production and distribution.

Greger joined GCA as part of the acquisition of Stella EOC, where he was a Partner. Before that, he spent seven years with SBS Broadcasting, a European broadcaster with operations in The Nordics, Benelux and Central and Eastern Europe. There he held various management positions as Senior Vice President responsible for the Nordics and as CEO of SBS New Media.

Previously he held positions as CEO of TV3, the first commercial TV broadcaster in Sweden, CEO of Airtime (the advertising sales house for the TV3 Group), Chairman of Viasat and Senior Vice President at MTG.

Greger holds a BSc in Economics and Business Administration from Lund University.

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