Transaction Details

December 20, 2018


Digital Media, Digital Media and Media, Technology

Deal Type

Mergers and Acquisitions

Deal Value


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GCA Advises Adaptly on Its Sale to Accenture

GCA is pleased to announce our client Adaptly, a digital media services company, has been acquired by leading professional services provider Accenture (NYSE: ACN).

Adaptly enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms including Amazon, Facebook, Google, Instagram and Snapchat.

Upon completion of the acquisition, Adaptly will become part of Accenture Interactive Operations, the global managed service marketing arm of Accenture Interactive. Adaptly’s digital media services will specifically support Accenture Interactive’s ability to activate, optimize and measure media cross-platform and help advertisers drive superior business outcomes.

GCA acted as exclusive financial advisor to Adaptly on this transaction. The terms of the transaction have not been disclosed.

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