Transaction

Transaction Details

Closed
July 30, 2021

Sector

Software, Technology

Deal Type

Mergers and Acquisitions

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GCA advises Allocadia on Its Acquisition by BrandMaker, a Portfolio Company of Rubicon Technology Partners

GCA is pleased to announce that our client, Allocadia, a leader in marketing planning, budgeting and performance management, has been acquired by BrandMaker, a leading innovator in marketing operations and Marketing Resource Management (MRM) software solutions.

Allocadia provides best-in-class money management capabilities for marketers and gives them the confidence to know where to invest their next dollar. Its award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business.

BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures and silos for efficiency and value.

The combined company will more deeply address the needs of CMOs and marketing teams by enabling them to orchestrate and optimize all of marketing’s core resources and operational processes across strategy, campaigns, investments, work, content and brand. Ultimately, this end-to-end solution will empower marketing teams to connect strategy to outcomes and accelerate growth.

“We are incredibly excited to bring BrandMaker and Allocadia together to create the global category leader in Marketing Operations,” said BrandMaker CEO Mirko Holzer. “Together, we broaden our scope to offer B2B and B2C customers the solutions to run marketing with more agility while measuring and optimizing performance and improving their return on investment. The addition of Allocadia's exceptional team and innovative budget, planning and performance management solution will bring a strong complement to BrandMaker, expanding our combined portfolio as well as our ability to support our global customer base.”

“With BrandMaker, we knew we had found the right partner to capitalize on the tremendous market momentum and opportunity to transform the way CMOs and marketing teams work,” said Allocadia CEO and Co-Founder Kristine Steuart. “We look forward to delivering even more value to customers, providing new and exciting career-defining experiences for our team and continuing to accelerate growth through innovation in the domain of marketing operations management.”

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