GCA becomes part of Houlihan Lokey


Transaction Details

September 17, 2020


Consumer / Retail / E-commerce / Leisure, E-commerce

Deal Type

Mergers and Acquisitions

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GCA Advised Amorana on Its Sale to Lovehoney

GCA acted as exclusive financial advisor to the shareholders on the sale of Amorana, the leading Swiss online retailer of sexual happiness products, to Lovehoney, the largest European manufacturer and online retailer of pleasure products.

Founded in 2014 by Lukas Speiser and Alan Frei, Amorana’s mission is to help everybody enjoy a great sex life. The store features a curated selection of high-quality love toys and lingerie, combined with exciting and educational information designed to spark inspiration and discovery. With a local Swiss warehouse and support operations, Amorana offers quick delivery, outstanding customer service and expert advice.

Headquartered in the UK, Lovehoney is a global direct-to-consumer brand and e-commerce business. It is focused on serving couples looking for a fun and fulfilling sex life. Lovehoney has achieved strong growth internationally and holds leading market positions on three continents. Since 2018 Lovehoney has been majority-owned by Telemos Capital.

With the backing of Lovehoney, Amorana will further cement its position as the leading player in Switzerland. Amorana also sees opportunities for expansion into other European countries where it can use its expertise to grow the market for sexual wellness.

The partnership with Lovehoney illustrates the achievements of the Amorana and Lovehoney management teams, which have consistently challenged the market while delivering innovative, high-quality products and exceptional top-line growth.

Financial details have not been disclosed.

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