GCA becomes part of Houlihan Lokey


Transaction Details

February 4, 2021


Technology, Consumer / Retail / E-commerce / Leisure, Digital Media and Media

Deal Type

Mergers and Acquisitions

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GCA advises Autofutura on the acquisition of Chrysalis Loyalty

GCA has advised Autofutura, a leading global data-driven automotive business intelligence provider backed by Inflexion Private Equity, on the acquisition of a Chrysalis Loyalty, a leading supplier of loyalty solutions for manufacturers, finance companies and retailers. The acquisition broadens Autofutura’s commercial offer for global automotive original equipment manufacturers (OEMs), fleet operators, financiers, and retailers in a rapidly evolving industry.

Based in Southampton, UK, Autofutura is a provider of automotive sales, retention, and renewal software solutions. It received investment from Inflexion in 2019 to support its growth plans.

Chrysalis is a provider of loyalty solutions for manufacturers, finance companies and retailers in the automotive industry, with strong blue-chip relationships such as Daimler-Benz and VW. Headquartered in Stourbridge, UK, and with regional offices in the USA, Canada and Australia, Chrysalis currently serves nine brands and over 2,500 retailers in 12 countries.

The global automotive sector is rapidly evolving, with significant growth in e-commerce, mobility and evolving vehicle ownership models. Now more than ever, the ability to retain customer loyalty through a seamless and engaging customer experience with personalized finance offerings is key to success in the industry, as is the ability to identify and track emerging industry trends, and anticipate, plan and react from a commercial perspective.

The acquisition consolidates the expertise and resources of the two companies to provide clients with an even more diverse and robust suite of solutions and consultancy focused around lead management, customer relations management (CRM), loyalty and retention. The blend of assets such as data warehousing, portfolio analysis, call centers, training and consultancy provided by Chrysalis and elements such as forecasting tools, re-evaluation acquisition modules and IT optimization offered by Autofutura will allow them to meet their customers’ needs. The new structure will also enable the larger business to expand its capability and underpin organic global growth opportunities, by leveraging access to mutually beneficial markets, specifically in the UK, Europe and APAC.

Christian Erlandson, CEO of Autofutura, commented: “Combining the leading-edge capability and reach of Autofutura with the renowned pedigree of Chrysalis Loyalty creates a unique fusion of expertise. Forged into one focused team, our new venture will leverage best of breed technology and data, giving us an unparalleled offering in the market. Through our enriched suite of solutions, we will be expertly positioned to support both new and existing clients as they seek to capitalize on opportunities today and future-proof their operations and strategic planning decisions for tomorrow.”

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