GCA becomes part of Houlihan Lokey


Transaction Details

April 27, 2021


Technology, Consumer / Retail / E-commerce / Leisure, Digital Media and Media

Deal Type

Mergers and Acquisitions

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GCA advises Autofutura on its merger with GForces

GCA is pleased to announce that our client, Autofutura, the global, data-driven business intelligence provider, has merged with GForces, a market leading automotive e-commerce and omnichannel supplier.

With the rapid digitization of the automotive sales process, the combination of the two firms allows them to maximize sales efficiency and improve the way consumers buy cars. The first of its kind in the industry, the new group aims to connect car maker, finance provider, dealer and consumer to optimize the entire customer journey through the provision of software and data services. The new firm also benefits from the recent acquisition of the Chrysalis Loyalty business, now an integral part of Autofutura – a transaction which GCA also advised on.

The new group will be led by two highly experienced executives – data intelligence expert Christian Erlandson as CEO, and automotive veteran David Riemenschneider as Chairman. Autofutura and GForces already serve 20 of the world’s leading car manufacturers, working with over 9,000 dealers across 96 countries. Headquartered in the UK, its global presence includes offices in Australia, Canada, Germany, Vietnam, the UAE and the USA.

Christian Erlandson, CEO of the newly formed group, commented: “The digitization of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”

Simon Turner, Managing Partner at Inflexion, said: “The combination of Autofutura with GForces unlocks a unique and highly relevant technology proposition for the automotive retail industry, against a backdrop of accelerating change and disruption for dealers and OEMs. We are delighted to be backing this team to create such an exciting auto tech group, by merging two outstanding private businesses with a long track record of growth.”

This is GCA’s most recent technology transaction, following other successful transactions including:

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