February 1, 2018
Consumer / Retail / E-commerce / Leisure, E-commerce, Software, Technology
Mergers and Acquisitions
GCA Advises Bazaarvoice on Its Sale to Marlin Equity Partners
GCA is pleased to announce that our client Bazaarvoice, a provider of consumer-generated content, advertising and personalization solutions, has been acquired by entities affiliated with the global investment firm Marlin Equity Partners.
Bazaarvoice Inc. (NASDAQ: BV) helps brands and retailers extend their reach and win consumers with content they trust. Each month in the Bazaarvoice Network, more than half a billion consumers view and share authentic consumer-generated content, including ratings, reviews and curated visual content. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable targeted advertising and personalization solutions.
Under the terms of the agreement, Marlin will acquire Bazaarvoice for $5.50 per share in cash for a total value of approximately $521 million. Upon completion of the transaction, Bazaarvoice will become a privately-held company.
According to a quote issued by Gene Austin, Bazaarvoice’s Chief Executive Officer and President, in a press release filed by the Company on November 27, 2017, “We are pleased to announce this transaction which enables our stockholders to realize immediate cash value at a premium and provides Bazaarvoice with the operational flexibility it needs to continue its strategic vision.”
GCA acted as exclusive financial advisor to Bazaarvoice in connection with this transaction.