GCA becomes part of Houlihan Lokey


Transaction Details

September 28, 2020


Technology, Travel & Hospitality Technology, Consumer / Retail / E-commerce / Leisure, Travel, Digital Media and Media, Digital Media

Deal Type

Mergers and Acquisitions

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GCA Advises bergfex on Its Sale to Russmedia Equity Partners

GCA has advised bergfex, Europe’s largest tourism platform for outdoor activities in the Alpine region, on the sale of a majority stake to Russmedia Equity Partners.

bergfex, based in Austria, was founded in 1999 by Markus Kümmel, Oliver Jusinger and Andreas Koßmeier, who will remain at the firm both in an operational capacity and as shareholders. bergfex offers simple solutions online and via apps for planning leisure time in the mountains – comprising information on regional highlights, winter and summer holidays, ski resorts, weather, accommodation, snow depths, events, hiking, mountain biking, family holidays, wellness, and much more. Each year, 65 million mountain sports enthusiasts use bergfex to plan their activities.

The outdoor and alpine sports sector has been experiencing strong growth for years and bergfex is at the forefront of this segment. With its websites and apps – which have been downloaded over five million times – the company demonstrates how smartphones can help create exciting alpine experiences.
Russmedia Equity Partners is part of the Russmedia Group and invests in digital marketplaces, aggregators and SaaS solutions. Russmedia Equity Partners’ portfolio currently comprises 20 profitable platforms in six European countries, including the ski rental portal alpinresorts.com.

“We are delighted to have found a strong partner in Russmedia, a family business with a history of over 100 years, which shares our vision of sustainable entrepreneurship. Within the Russmedia network, bergfex can continue its growth as an independent, founder-managed company while continuously developing new services for mountain sports enthusiasts,” said Markus Kümmel, founder of bergfex.

“The founders of bergfex have created a great Austrian company that revolutionizes alpine sports with the help of technology. We are very pleased to make this strong brand even more successful together with the founders,” said Eugen B. Russ, Managing Director of Russmedia Equity Partners.

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