Transaction

Transaction Details

Pending
September 1, 2021

Sector

Consumer / Retail / E-commerce / Leisure, E-commerce

Deal Type

Mergers and Acquisitions

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GCA Advises Berlin Brands Group and Ardian on the Sale of a Minority Stake in Berlin Brands Group to Bain Capital

GCA acted as exclusive financial advisor to Ardian and the management of Berlin Brands Group (BBG), a disruptive e-commerce market leader in the consumer goods sector, on the sale of a minority stake in the business to Bain Capital. As a result of the transaction BBG will be valued at more than a billion dollars, making it the latest European unicorn.

BBG is a global e-commerce company and one of the pioneers in the multi-channel direct-to-consumer business. The Berlin-based company currently sells over 3,700 everyday and trendy products across 34 of its own e-commerce brands. Last year BBG increased its sales by 50% to EUR 334M ($396M), and since the end of last year BBG has been buying up other online retailers and scaling them via its strong organic platform. BBG has so far acquired and integrated 20 companies since the launch of its acquisition strategy.

Private equity firm Bain Capital is taking over Ardian’s 40% stake in the firm, which Ardian acquired as a minority shareholder six years ago – a transaction which was also advised on by GCA.

BBG has secured significant additional equity and debt financing, targeting further growth through a buy-and-build strategy. The majority of the shares will continue to be held by Founder and CEO Peter Chaljawski and the broader management team.

Peter Chaljawski said: “With Bain Capital’s commitment and the additional funds, we have set the next milestone on our way to becoming a Global House of Brands. This will allow us to tackle our strategic goals, the acquisition and development of brands worldwide and the operational and logistical expansion of our platform.”

Marc Abadir, Managing Director at Ardian, said: “BBG’s management and employees have an excellent feel for the trends of the future in the consumer sector and use them at an early stage with brands and products that convince consumers and testers alike.”

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