Transaction

Transaction Details

Closed
October 19, 2017

Sector

Consumer / Retail / E-commerce / Leisure, E-commerce

Deal Type

Mergers and Acquisitions

Deal Value

N/D

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GCA Advises Bike24 on Its Sale to WiggleCRC

GCA acted as exclusive financial advisor to The Riverside Company and the founders of Bike24, an online retailer of cycling and sports equipment, on Bike24’s sale to WiggleCRC, an online retailer of sports products and accessories and a portfolio company of Bridgepoint.

When Riverside invested in Bike24 in 2015, the company was a leader in online bike retailing due to its superior product portfolio, which contributed to a strong brand and a loyal customer base. Riverside focused on expanding Bike24 and professionalizing the business, helping the company nearly double in size.

"Bike24 had a well-known brand in the German region, but still had ample opportunity to grow," said Riverside Partner Michael Weber. "Together with an outstanding team at Bike24, we worked on numerous initiatives to drive growth. For instance, we made significant investments to upgrade the infrastructure by implementing an automated warehouse to expedite shipping and enhance inventory processes, and also strengthened the leadership team by bringing on board a strong CFO. It’s been a very successful partnership."

Andrés Martin-Birner, Co-founder of Bike24, was pleased with the outcome. "We thank Riverside for the successful partnership over the past few years and look forward to joining forces with WiggleCRC," he said.

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