Transaction

Transaction Details

Closed
November 14, 2020

Sector

Consumer / Retail / E-commerce / Leisure, E-commerce

Deal Type

Mergers and Acquisitions, Minority Investment

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GCA Advised Bregal Unternehmerkapital on the Acquisition of a Minority Stake in Woom

GCA advised Bregal Unternehmerkapital on the acquisition of a minority stake in Woom, the leading premium manufacturer and distributor of children’s bikes in the DACH region and the US.

Woom, based in Austria, was founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld, who retain the majority of the firm. Woom has grown rapidly since its inception and now employs about 100 people. The company develops and manufactures bicycles as well as bicycle clothing and accessories for children. Its products are mainly sold in Europe and the US through specialty bicycle dealers, importers and Woom’s own online store. With this strategic investment from Bregal, Woom intends to invest in the quality of its products and to push ahead with further internationalization and digitalization.

“We are very proud of what we have achieved over the past seven years,” said Christian Bezdeka. “The logical next step is that we leverage the new capital to get even more children worldwide enthusiastic about cycling and to satisfy the increasing demand for our products.”

“Compared to what is in front of us now, the past years have been a kind of warm-up before the play-offs,” added Marcus Ihlenfeld. “Now we’re just getting started!”

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