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June 28, 2021


Digital Media and Media

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GCA Advises KKR’s Emerald Media on the Sale of Its Majority Stake in Cosmos-Maya to NewQuest

GCA acted as exclusive financial advisor to KKR on the sale of Emerald Media’s majority stake in Cosmos-Maya, Asia’s leading animation studio, to NewQuest Capital Partners.

Cosmos-Maya is a Singapore- and India-based animation studio that produces high quality 2D and 3D animations – the company is one of the fastest growing animation companies in Asia and is a microcosm of the Indian animation industry. For over a decade, the studio has consistently delivered several successful IPs to every major local and global broadcaster and OTT player present in the region. Having gained significant market share in India, the company is also aggressively expanding its operations in the western markets producing several successful TV series, shows and independent feature films for leading platforms in the US and Europe. The company has become one of the largest providers of animated content to leading EdTech players in India and the US. Cosmos-Maya has a proven track record of anticipating trends and setting industry benchmarks with quality productions and the use of the latest technology.

KKR-backed Emerald Media, a Pan-Asian platform established by the leading global media and entertainment investment firm, acquired a controlling stake in Cosmos-Maya in 2018. Emerald Media has now sold its stake to NewQuest, which has a strong track record of successfully partnering with business services enterprises and working alongside management teams to drive meaningful value creation. With Cosmos-Maya’s portfolio of over 20 IPs and a highly talented team, they believe that the company is exceptionally well placed to consolidate its leadership position in the segment.

Anish Mehta, CEO of Cosmos-Maya, said: “This is a new and interesting chapter for us as we look at larger markets and newer challenges. Emerald Media has been a great support in our growth story and now this investment from another great investor like NewQuest is a testament to our market leadership and strong operating performance. We are excited to bring NewQuest on board as we embark on our next growth phase to become a fully integrated, global animation production and distribution company. Their experience, network and industry knowledge will help supercharge our growth, organically and through strategic acquisitions.”

Rajesh Kamat, Managing Director at Emerald Media, added: “We are privileged to have worked closely with Cosmos-Maya over the years to support its journey in becoming a leading animation studio in India and the wider region. Emerald Media has leveraged our industry expertise and the strength of our platform to help the company establish a solid foundation to expand its footprint in India and across the globe. Cosmos-Maya has shown a robust growth trajectory on the back of its creative and innovative IPs through the years, and we are confident that the company will continue its success in the future with NewQuest.”

Terms of the transaction have not been disclosed.

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