Transaction Details

September 20, 2019


Digital Media and Media

Deal Type

Debt Advisory

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GCA advised EMH Partners on the acquisition financing for Avantgarde

GCA is pleased to announce we advised EMH Partners on the financing of the acquisition of AVANTGARDE, a pioneering global brand experience agency providing 360-degree services such as Retail-as-a-Service to international blue-chip clients.

AVANTGARDE Gesellschaft für Kommunikation (“AVANTGARDE”) is a leading brand experience service provider, bringing brands to life for consumers. The company employs more than 750 people worldwide and offers its customers, primarily international blue-chip companies, complete operating service solutions, including Retail-as-a-Service (RaaS) solutions for the physical presence of brands and products. In addition, through the business unit AVANTGARDE Experts, the company operates as a recruiting service provider and develops its own software for data analytics to measure and optimize physical brand experiences.

Dr. Thomas von Werner, Partner at EMH Partners, commented: "The brand experience market promises high growth rates and large digitization potential and is therefore particularly attractive for investments. AVANTGARDE is outstandingly positioned as one of the market leaders, especially in the conception and implementation of unique customer experiences for leading brands and as a pioneer in Retail-as-a-Service."

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