Transaction Details

July 24, 2019


Digital Media, Digital Media and Media, Financial Technology, Financial Technology and Services, Insurtech (Insurance Technology), Technology

Deal Type

Mergers and Acquisitions

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GCA Advises Finanzen Group on Sale to Allianz

GCA is pleased to announce we acted as exclusive financial advisor to Finanzen Group, a leading online B2B marketplace in the insurance and financial services sectors, on its sale to Allianz SE via Allianz X.

Finanzen Group is a leading B2B marketplace for insurance and financial products in Europe. The company uses a proprietary technology platform to connect lead generators and buyers in real time and acts as a licensed broker for certain insurance products. Allianz X has entered into a binding agreement to assume complete ownership of the company, which will become an independent subsidiary within Allianz Group.

“The acquisition of Finanzen Group will enhance our access to potential customers, support the success of our agents, and strengthen our sales networks,” said Ivan de la Sota, Member of the Board of Management and Chief Business Transformation Officer of Allianz SE.

Nazim Cetin, CEO of Allianz X, said: “Acquiring Finanzen Group will secure us a strong position in a fast-growing online leads market. We look forward to developing synergies with Finanzen Group, as well as supporting the expansion of its business to create further value.”

Allianz X is the digital investment unit of the Allianz Group, one of the world's leading insurers and asset managers, and part of the Group’s Renewal Agenda. Allianz X invests in digital growth companies that are part of the insurance ecosystem: Mobility, Connected Property, Connected Health, Wealth Management & Retirement and Data Intelligence & Cybersecurity. Allianz X provides an interface between portfolio companies and the digital ecosystem within Allianz and drives innovation across Allianz’s operating entities and global lines of business.

Terms of the transaction were not disclosed.

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