Transaction Details

May 17, 2017


Consumer / Retail / E-commerce / Leisure, Digital Media and Media

Deal Type

Mergers and Acquisitions

Deal Value


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GCA Advises Migros on the Sale of Probikeshop to Internetstores

We are pleased to announce that our client, Migros-Genossenschafts-Bund, Switzerland’s largest retail company, has sold a majority stake in Probikeshop to Internetstores Holding GmbH, a subsidiary of SIGNA Sports Group.

Specializing in quality cycling gear, equipment, clothing and technology, Probikeshop is a top online retailer for cycling enthusiasts. The company has achieved significant organic growth through its international expansion, and has seen a five-year cumulative revenue increase of 600% since 2011, when Migros acquired 51% of its shares.

With its greater focus on the Swiss market, Migros decided to sell its stake in Probikeshop to Internetstores, a leading bike and outdoor e-commerce company. The partnership between Probikeshop and Internetstores creates the largest online bike retailer in continental Europe.
GCA acted as exclusive financial advisor to Migros-Genossenschafts-Bund in connection with this transaction.

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