GCA becomes part of Houlihan Lokey


Transaction Details

September 21, 2021


Technology, Software, Consumer / Retail / E-commerce / Leisure, E-commerce

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GCA Advises Go Instore on Its Sale to Emplifi

GCA is pleased to announce we acted as advisor to video-powered retail pioneer Go Instore on the sale of the company to Emplifi, the leading unified customer experience platform.

Go Instore was founded by two retail technology veterans in 2014 who anticipated the rise in live video across all aspects of life. The UK-based live streaming video platform enables video-powered retail by connecting online customers with data-driven, product-matched in-store experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel by which they can engage with and serve their customers, giving B2C brands faster connection-to-conversion experiences in store and online.

Emplifi, owned by leading US growth investor Audax Private Equity, is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.

Mark Zablan, CEO of Emplifi, said: “We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers. This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

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