August 20, 2020
Technology, Tech-Enabled Services, Digital Media and Media, Digital Media
GCA Advises Masterplan on the Investment by NRW Bank, RAG Stiftung and Gründerfonds Ruhr Through a Convertible Loan
GCA acted as exclusive financial advisor to the founders and existing shareholders of Masterplan, the leading operating system for corporate e-learning in German-speaking Europe, in raising a convertible loan from NRW Bank, RAG Stiftung and Gründerfonds Ruhr.
Masterplan combines a user-friendly platform with inspiring, high-quality and scalable video content from well-known experts such as Facebook, Amazon, SAP, Google and AirBnB executives across a range of topics from digitalization to robotics, finance, IT security, digital marketing, stress management and rhetoric. Its user engagement is exceptionally high, with industry-leading learning time per user per month. Furthermore, a unique implementation process ensures strong customer lock-in. Masterplan currently serves over 100 corporate customers, including well-known firms such as Audi, Ikea, Otto Group, Siemens, Beiersdorf, Axel Springer, Lufthansa and Volkswagen. Its existing investors include Tengelmann Ventures, DvH Ventures, Monkfish and Trivago founder Rolf Schrömgens.
Masterplan intends to use the fresh capital primarily to invest in its technology and product – including instructions and learning around topics related to working from home.