September 15, 2020
AI (Artificial Intelligence), Real Estate Technology, SaaS, Software, Technology
Mergers and Acquisitions, Minority Investment
GCA Advised Mobysoft on Its Investment from ECI
GCA acted as exclusive financial advisor to the shareholders of Mobysoft, a provider of predictive analytics software to the UK social housing market, on its investment from ECI, a growth-focused private equity firm.
Founded in 2003, Mobysoft is headquartered in Manchester, UK. The company’s flagship product, RentSense, is a SaaS-based predictive analytics tool which helps social housing landlords manage arrears collection more efficiently. Using a range of data, including historic trends, RentSense’s algorithms flag potential issues for social housing officers, saving them time, improving efficiency in rent collection, and cutting arrears by tens of millions of pounds a year. The software is used by over 140 social landlords, representing around 32% of the sector in the UK.
The investment by ECI will help Mobysoft develop other predictive analytic solutions for social housing providers while also further optimizing landlords’ returns with RentSense. Livingbridge, which first invested in Mobysoft in 2017, has also reinvested in the business.
Alexander Karle, CEO of Mobysoft, commented: “We are delighted to partner with ECI to deliver future growth for the business and further support social housing providers and their tenants. For Mobysoft and our customers, this partnership means that we will accelerate investment into new products and services while continuing to strengthen our existing products. ECI has a strong track record supporting fast-growing software businesses and we are excited about the opportunity ahead. We’d also like to thank Livingbridge for their partnership over the last three years and look forward to their continued support.”
GCA acted as exclusive financial advisor to the shareholders of Mobysoft in connection with this transaction, having previously advised the business on securing an investment from Livingbridge in 2017 and on a refinancing in 2019.