April 9, 2019
Digital Media, Digital Media and Media, Technology
Mergers and Acquisitions
GCA Advises MultiView on Its Sale to The Stagwell Group
GCA is pleased to announce our client MultiView, a provider of B2B digital marketing solutions and portfolio company of Warburg Pincus, has been acquired by The Stagwell Group.
With over 400 employees across the US and Canada, MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations. MultiView's B2B programmatic buying and targeting platforms have launched over 1 million B2B advertising campaigns via 400,000 custom ad units to customers at every stage of the buying journey. Through its digital publications and tools, MultiView also brings over 1,200 trade associations together with millions of their members across industries including medical, manufacturing, travel and education verticals. Programmatic B2B advertising is growing over 16% year over year and MultiView brings expertise in all key digital platforms from Facebook to Google to LinkedIn.
"Programmatic advertising is a small but rapidly growing part of the B2B advertising mix today, and MultiView has unmatched products, data and insights to help B2B buyers leverage this offering," said Stagwell Group Managing Partner Mark Penn. "From my days with Microsoft, I know B2B marketers need specific solutions and with MultiView as part of the Stagwell family we can deliver those seamlessly."
"MultiView is proud to join this elite group of digital-first agencies," said Scott Bedford, CEO of MultiView. "Collaborating with our new colleagues will allow MultiView to provide fresh, innovative digital marketing services to our large base of B2B advertising clients and association partners in North America."
GCA acted as exclusive financial advisor to MultiView and Warburg Pincus in connection with this transaction.