Transaction
Transaction Details
Closed
September 18, 2019
Sector
Technology, Digital Media
Deal Type
Mergers and Acquisitions, Minority Investment
GCA Advises OpenSlate on Its Strategic Investment from Nielsen Holdings
GCA is pleased to announce that our client OpenSlate, the leading independent provider of brand safety and content suitability measurement across global digital platforms, has received a strategic minority investment from Nielsen Holdings (NYSE: NLSN). This strategic alliance will bring together OpenSlate’s technology with Nielsen Digital Ad Ratings, the industry’s leading currency measurement solution, providing comprehensive next-day views of digital audiences across computer, mobile and connected devices.
OpenSlate provides marketers with a consistent means of rating digital video content, measuring quality and assessing brand suitability. OpenSlate currently measures and scores more than 600 million ad-supported videos. Through this strategic alliance, Nielsen has acquired a minority stake in OpenSlate, providing equity capital to expand the company's team and technology.
"OpenSlate is committed to independent measurement that furthers a healthy, high-quality content ecosystem," said OpenSlate CEO Mike Henry. "We are thrilled to leverage our long track record in measuring content suitability in this new partnership with Nielsen, the leader in audience measurement."
GCA acted as exclusive financial advisor to OpenSlate in connection with this transaction.
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