GCA becomes part of Houlihan Lokey


Transaction Details

August 25, 2021


Real Estate Technology, Software

Deal Type

Mergers and Acquisitions

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GCA Advises Propertybase on Its Sale to Lone Wolf

GCA is pleased to announce that our client, Propertybase, a leading global real estate and mortgage software company, has been acquired by Lone Wolf Technologies, the North American leader in residential real estate software.

Propertybase is the leading global provider of real estate websites, CRM and lead generation software, serving 4,500 businesses and 250,000 users in over 80 countries. The company's flagship solutions include BoldLeads, a lead generation tool and service for agents and teams; Propertybase GO, a CRM and website solution for brokerages and teams; Propertybase Salesforce Edition, an enterprise-class real estate CRM solution built on Salesforce and available worldwide; and Unify, CRM software for mortgage professionals. These solutions add complementary front office tools to Lone Wolf's product portfolio, providing complete technology coverage from lead to listing to close for both agents and brokers.

The acquisition rounds out Lone Wolf's unrivaled end-to-end technology with websites, lead generation tools and enterprise-class CRM, enabling the company to deliver real estate's only complete technology platform for both agents and brokers.

"Joining forces with Lone Wolf is an exciting milestone for Propertybase and its customers," said Vance Loiselle, CEO of Propertybase. "Combining the power of Propertybase's innovative website, CRM, and marketing solutions with the unequaled capabilities of Lone Wolf's offerings will further allow real estate professionals to thrive using technology in a rapidly evolving industry."

"Lone Wolf and Propertybase have been on parallel tracks for years. We thought it was time our paths crossed," said Jimmy Kelly, CEO and President of Lone Wolf. "Propertybase is known for its incredible CRM and real estate websites, while Lone Wolf has long led the industry in transaction and back-office management. Our customers want-and need-these essential solutions to work together, so they can run their entire business in one place. This acquisition brings these leading products together and puts our combined team in position to deliver the ultimate unified technology platform for the real estate world."

This is GCA’s 8th PropTech transaction of 2021 and we’ve advised on over 30 PropTech deals since 2017.

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