GCA becomes part of Houlihan Lokey


Transaction Details

June 29, 2021


Software, Technology

Deal Type

Mergers and Acquisitions

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GCA Advises Real Green Systems on Its Sale to WorkWave

GCA is pleased to announce that our client, Real Green Systems, a prominent provider of field service solutions in the green service industries, has signed an agreement to be acquired by WorkWave, a leading provider of industry-changing software solutions that enable field service companies to reach their full potential.

Real Green Systems provides software and marketing solutions for the lawn care, landscaping, arbor care and pest control industries. Its flagship solution, Service Assistant, is the premier customer relationship management software used by thousands of companies worldwide to streamline and grow their businesses.

WorkWave’s solutions empower service-oriented companies to reach their full potential through scalable, cloud-based software solutions that support every stage of a business life cycle, including marketing, sales, service delivery, customer interaction and financial transactions. WorkWave is a trusted partner for thousands of customers across a wide variety of industries, including pest control, lawn care, cleaning, HVAC, plumbing and electrical, and last mile delivery.

Real Green and WorkWave share a common background as two companies created by industry professionals nearly 40 years ago, both becoming well respected in their respective industries, and continuing that success across the following decades. The merger of these two companies will allow WorkWave to combine the best parts of each organization, allowing Real Green Systems to advance more quickly and WorkWave to embrace their depth of expertise in the green industries that Real Green Systems is known for. While the Real Green Systems solution and PestPac will remain separate, additional product offerings that support customer growth, including the equally respected Coalmarch and WorkWave Agency groups, will combine forces to maximize their development and value.

GCA acted as exclusive financial advisor to Real Green Systems and its owner, Serent Capital, in connection with this transaction. Terms of the transaction were not disclosed.

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