December 21, 2021
Mergers and Acquisitions
GCA Advises Welcome on Its Acquisition by Optimizely
GCA advised Welcome, a four-time Gartner Leader that brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM) and digital asset management (DAM) together in a single solution, on its definitive agreement to be acquired by leading digital experience platform (DXP) provider Optimizely. The combined company will empower marketing teams at brands across the globe to drive real business value through better customer experiences.
Welcome’s capabilities combined with Optimizely’s solutions for commerce and content management – as well as its powerful tools for experimentation, personalization and recommendations – means marketers can now accelerate the end-to-end marketing lifecycle from concept to execution, gain unprecedented control and transparency to manage content and grow revenue by scaling adoption of best-in-class optimization.
"We believe a world-class customer experience starts with an outstanding marketer experience,” said Alex Atzberger, CEO of Optimizely. “By combining Welcome’s campaign planning, content production and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business.”
“We could not be more excited to be joining the Optimizely family,” said Shafqat Islam, CEO and co-founder of Welcome. “We’ve made it our mission to transform the way marketers work, by delivering a purpose-built solution to orchestrate all of marketing. Now, together with Optimizely, we believe we are unifying two category-leading solutions to see that mission through.”
Welcome works with large brands across the globe such as Panasonic, Sodexo and Pure Storage to help transform how they run marketing. Following Optimizely’s acquisition of customer data platform Zaius earlier this year, the addition of Welcome further solidifies Optimizely’s mission to empower digital teams to unlock their digital potential.