Transaction Details

April 30, 2019


Media, Consumer / Retail / E-commerce / Leisure, E-commerce, Digital Media and Media

Deal Type

Mergers and Acquisitions

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GCA Advises EQT on the Sale of WhiteWall to CEWE Group

GCA acted as exclusive financial advisor to EQT and the founders of AVENSO on the sale of WhiteWall, a leading provider of premium quality photo wall décor, to CEWE Group [ETR: CWC].

WhiteWall, which was part of the AVENSO group, provides customizable high-end photo products with award-winning, museum-grade quality. WhiteWall is a trusted partner for a highly loyal client base comprising enthusiasts, professional photographers, gallery owners and corporate partners.

CEWE is one of the leading European online printing and photo service groups with approximately 3,900 employees, 18,000 photo stations and 14 production plants. CEWE will continue to operate WhiteWall as an independent brand.

Marc Ullrich, co-founder and CEO of AVENSO commented: “We are very pleased that CEWE acquired WhiteWall since both brands stand for outstanding product quality and customer service. It is important to us that the future development and growth of WhiteWall as an independent brand will be in the best hands.”

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